Here we present you with four ways that social media can help improve your search ranking
Build Your Links On social Channels
Google penguin algorithm no longer focuses on low-quality links. It even penalizes websites if they use excessive link building schemes. Instead, Google’ focus now is on high quality websites that link to yours.
Links on social media are often considered higher-quality links because social sites have very high web authority. For example, Facebook’s authority is so high that your newly created page on it might surpass your website authority.
There are two advantages from having your website linked: it increases your traffic and gives you a platform to build highly valuable links.
Link building happens when you post content on your social profile, like a new product from your blog, and encourage sharing the post. At the same time, you can add a relevant YouTube video for each blog post.
Increase Your Followers
Number of followers is a big plus for your search engine ranking, especially those who interact with you. The interaction might be repining pins, re-tweeting content, reviewing your Google+ and etc.
Pages with high-quality followers rank better in organic searchers.
Your Content should be searchable and Shareable
The more people see your posts, the more shares you get for your content. Most of the social media websites give you the option to share your content within the users of that site or with the world. Some of them even have methods, like Facebook contest, which help you boost your search ranking. Make your content searchable and sharable on search engines. For example, go to your Facebook privacy settings and enable the option Do You Want Other Search Engines to Link to Your Timeline?
Create Local Business Listings
There are many listing websites and directories that list businesses. Most of them require your name, address and telephone number. This allows customers to easily find your info and locate you. One of these websites is Google+. Get your customers to review your company because Google recommends businesses with highest reviews.