Content marketing is changing as everything else in the digital world.
Whether you are a B2B company or B2C company, it all comes down to marketing and finally selling. The job of content marketing is to turn prospects into customers or brand advocates.
In this articles we are going to discuss the most important goals of content marketing in 2016. Let’s take a look at some of the statistics about content marketing priorities provided.
Keeping those in mind, let’s discuss some of the areas that could be our priorities.
ROI (Return on Investment)
53% of the content marketers don’t care about Return on Investment.
Many marketers make this mistake of creating content only because it is the right thing to do. Before making a content, make sure you analyze the clicks, pages views, and social share of the type of content before you make it.
More than 70% of the marketers consider social media as the most effective marketing too. People spend most of their time on social media. Use any social media and you can source valuable content that can be shared on your channels and used to in spore your own content. Plan a social media campaign and make a schedule for your social media engagement.
Content is the king, but why not care about a proper strategy of development. Your strategy should show your targets so you can measure ROI, and it should detail which content you need to create. Hupspot provides a guide on which type of content to work on at every stage.
Put your content out there for free and those who consume it are those who will be your real customers and generate wealth.
Target Wider Audience
Most of the marketers think of their website as the primary medium where they publish their content. Let’s not forget that your website is only one of the ways your users are exposed to your content. Think about where you are some other places where your potential clients might be. One of the ways to target wider audience is guest posting. Guest posting is a great strategy to get featured on other websites/blogs in your niche where your generate leads to your content.
Videos attract visitors most. On the other hand, they are the not the most frequently made type of content. Well, they are more technical to make, but remember your ROI. They result in longer sessions, repeat visitors and great linkable content. The good thing about videos is that it is the simplest way to provide the user with information. Make it short, interesting, provide graphics and text to help give information and make sure there sharing icons are active on the video page.
In conclusion, working on your ROI, Social Media Presence, targeting wider audience, working on diversifying content type, especially producing videos will help boost your content marketing performance.