Since website guests are anywhere in the range of 64% to 85%, they are more likely to purchase an item subsequent to watching a video about it. Make short promotional videos (product videos) and highlight the fundamental advantages and features of the products that you sell, and then post them on your website.
For instance, if you have a clothes store, rather than simply posting photographs, include a video of a model wearing your clothes. Are you offering a service? Use an animated video clip to explain what problems your services solve.
Example: PadMapper made a great animation video that clarifies the type of service it provides with a light and funny tone.
You can create your own video by yourself. It is simple and fun. Go with an agency if you are seeking something professional or use tools such as Wideo or PowToon to create an animated video. Don’t be afraid to be creative and take some risk.