Search Engine Result Pages (SERPs) are the pages that appear in Google and other search engines when you search a query. You want your website to be in first page and rank first for a particular query and for that you need to raise your website authority.
Here are some ways to do that.
Diversify Link Profile
Some people believe that when you publish great content, it automatically gets links from sharing. While it is true, it doesn’t not necessarily add authority to your website unless you seek link building opportunities.
Here are a couple of link building techniques
Find out what publishers in your niche industry write about. Contact them with a proposal to write a post for their blog.
Contribute to a blog of a website:
This is much more effective than occasional guest posting. Have multiple authors create content on a regular online publication.
Help a Reporter Out (HARO):
Help writers find the sources they need for their stories. Connect them with experts in the area.
Distribute News releases:
Make sure the news you are distributing is newsworthy. This will increase sharing and eventually build up links as the news gets shared fast.
Remove Bad Links:
Use Moz’s free Open Site Explorer to analyze and remove bad links from your website. You don’t want to get penalized for bad links by search engines.
Internal Link building:
Make sure your blog posts refer to your homepage, products, services, and other content in your blog. Internal links are considered powerful contributors to website authority.
Nowadays, search engines consider mobile-friendly-design as an authority factor. Make sure your website is mobile-compatible. Conduct surveys and make sure users are satisfied with your design.
Links are an integral part of your website authority. The factors listed above will help you boost and diversify your link building profile.