Content Marketing Search Engine Optimization

Keyword Research Today

An update in Hummingbird’s algorithm by Google made it easier for users to find better results when they type longer and more descriptive search queries in Google.

In this article, we would like to introduce you to new methods of keyword research, in which the role of synonyms, long-tail queries and variant phrases, and keyword effectiveness are highlighted.

Diversified Keyword Research Methods

In the past, Google keyword planner was used as a primary tool for keyword research. This tool only shows the words which are closely related to search terms of your product or service, but today things are a bit different. Nowadays, you have access to other tools with great potential to enrich your methods and diversify your research techniques.

Here are a few:

  • Your Brain:

Brainstorm on as many related words and associations as you can. You know more than anyone else what your services and products are, and who your targets are.

  • Competitors Website:

A competitor’s website or blog is full of inspirations for keywords and associations. Use it to your advantage.

  • Related Search in Google

At the bottom of SERPs, there are a number of related terms that people might have searched for, or just Google thinks they are related to your search query. Keep an eye on them and see if they can help.

  • Alternative Keyword Databases

Websites like SEMRush and Word Mixer can help you diversify your keywords and give you options to build various phrases with unique keyword databases.

  • Forum Discussions

Go through your niche industry forums, where your topic of interest have been discussed, and you will get your does of inspiration for keyword creation.

Wikipedia provides a list of categories and articles related to your topic which could serve as keyword generators. Dig into your topic-related wiki and see how many keywords you can mine.

Choosing Right Keywords

Google keyword planner is an excellent tool, so why not rely only on it when it comes to choosing keywords?

What Google keyword planner doesn’t provide is long-tail keywords or phrases because they don’t get high search volumes. The good thing about long-tail phrases is that they are less competitive but more targeted. Google keyword planner already includes short-tail words and “head” words. This makes the long-tail keywords easier to rank high and gives them better conversion rates.

Keyword Effectiveness

How do you determine which keywords from your list are hard to rank and which ones are easier and more effective? Determining keyword difficulty is one of the ways to measure how keywords can be used in your website. Moz Keyword Difficulty is an excellent tool that can help you with this task. The higher a keyword’s difficulty, the harder it is to get a rank for it.

Another way to check the effectiveness of your keywords is through estimated cost-per-click bids. This shows the importance of a keyword commercially, and keep in mind that its conversation and sales rate is high.

Finalize Keyword list

Remove all the keywords that your competitors are getting ranked for. Be mindful of your competitors’ Backlinks, Content and On-page SEO for the top ranking keywords. Remove all the keywords with bad keyword index. Low competition, long-tail keywords and phrases will be the most lucrative ones.

As time passes, keyword research becomes more sophisticated and the points listed above will help you conduct a research that will eventually lead to better ranking.

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