Content Marketing Search Engine Optimization Social Media & Marketing

SEO and Approaches to Improve Your Website

Your website is the face of your business. The better your website functions, the better your business does. Search Engine Optimization(SEO) is how your website interacts with search engines (Google, Yahoo, and Bing). We are presenting you with a set of ideas that help you improve your website’s interaction and raise your ranking with the search engines and Google in particular.

Write Great Content

Imagine you are selling products and services that are top notch industry with competitive prices, but the presentation on the website is poor. Search engines crawl the texts, pictures, videos on your website and bring up the content when a relevant query has been made. Great content guarantees you high ranking with the search engines. Your content must be unique, relevant and nicely-written about a particular search term.


Write Correct Title Tags and Meta Descriptions

When your website comes up in the search engine the visible elements are title tags and meta description. Make sure your title tags are not more than 70 characters and meta dose not exceed 150, describing the page’s content and calling for action.


Choose Precise Keywords

Google AdwordsKeywords provide you with the keywords your websites needs to be ranked for search engines. Make sure you use the closest keywords to your products and services in your title tags and meta descriptions.


Make Sure Your Site is Written in Html Code

This will make the search engines crawl, index and help your readers to easily browse your website.


Get other websites to link to yours

Link BuildingOne of the best ways to increase your website’s traffic is link building. Link building means your website is mentioned on someone else’s website. This means when they click on your link, all the link juice and authority from that website refers to yours and your ranking goes up. Try linking to educational or governmental websites. These websites look for best articles and verifiable information which will make them comfortable linking to your website. Wikipedia has one of the highest domain authorities on the Internet. Try to look for broken links on Wikipedia and link to the containing articles.


Be Present on Social Media

Social MediaSocial media websites provide one of the best ways to increase traffic to your website. Is your business profile available on Facebook, Twitter, Linkedin, and other social media? If yes, social media related websites are of high, authority and they provide your website with opportunities to get more clicks from visitors.

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