Since cavemen were drawing on rocks and walls to offer sticks, content has been on a very basic level changing business. Now like never before content is disturbing the customary advertising methodology. Why? Since shoppers are in complete control of what they need to take part in. A quarter century back huge brands controlled the message through advertising and huge media organizations controlled the airwaves and printing manufacturers.
Technology and innovation has changed the game. Customers can disregard promoting and immaterial content freely. To get through the disarray, brands need to tell amazing stories that merit listening to.
The Story of Content: Rise of the New Marketing, another documentary by the Content Marketing Institute, is the first exhaustive film of its kind for the business. It investigates the evolution of content marketing through the eyes of the world’s greatest driving brands, for example, Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Including contextual analyses from ahead of schedule pioneers to today’s marketing innovators, you’ll figure out how content marketing has changed — and will keep on changing — business and media until the end of the video.