Content marketing is a strategy for creating customer attraction methods in order to supply relevant and consistent information and drive profitability for your business through customer retention. Content marketing helps business reach out to a big audience through videos, infographics, e-books, case studies, photos, etc.
Content marketing is an educational way of spreading message and attracting customers through internet. Through content marketing you can target a great number of customers who participate in 3.5-billion google search every day. As the number of internet user’s increase each year, the opportunities for reaching out to more customers increases as well.
It’s no surprise that in content marketing a strong, viable and practical strategy should be used in order to achieve success. This relies on understanding the needs of target audience and creating quality content that can supply best information. This goal is easily achieved if you understand what tools are available online and how they can meet your needs.
In the following, I am going to discuss seven of tools that will help you create the best content marketing strategy.
SEMRush is a simple online tool with a great capability for keyword search needed for your business. You should have a subscription in order to enjoy its full functionality. SEMRush dashboard provides you with information about organic traffic, keywords rankings, backlink traffic, and complete site audit. If you are a novice to this tool, you can use its tutorial to teach yourself about its resources.
What about competition? BuzzSumo is a tool that helps you keep an eye on your online competition. This tool provides you with information about how your competitors are doing with content marketing and how successful they are. To be ahead of your competitors, you should understand how they are doing. Use BuzzSumo for this purpose. Type your competitor’s web domain or a keyword and learn about their traction. Once you learn what holds back your competitors, you can devise stronger methods to step ahead of your competition. With this tool you can see influencers, top contents and other contents that have been shared through your domain. If you would like to be alerted about what hot contents are circulating in your industry, you can use BuzzSumo’s alert system.
->Here’s a video tutorial about BuzzSumo on YouTube.
This tool helps you find the best and the most relevant keywords related to your business. With WordTracker you will understand what common keywords are mostly used for a content search and how powerful the words are. Best and relevant keywords in your content will help your website to attract more traffic; therefore, the more attractive keywords your find, the more readers you can attract to your site.
Buffer tool functions like is a bridge between you and your social media. You can use this tool to schedule your posts on your target social media. To use Buffer, you should link your social media account to this tool, upload your content on Buffer que and then set a time and date to publish it on your social media. This website also has a blog that provides useful information about content sharing techniques.
How do you understand how your keywords perform in comparison to your competitors and your past attempts? RankTracker is a tool that helps you understand this. With RankTracker you can discover your keyword ranking position and understand its strength in audience attention attraction. This tool comes with lots of other capabilities, such as visual overview, competitor’s analysis, desktop and mobile tracking feature and many more. Using RankTracker helps you stay ahead of your competition through utilizing best keywords. Once you understand how your selected keywords perform in a search engine and how they rank in comparison to competitors keywords, you will have the possibilities to adjust your content marketing strategy in a more efficient way.
I am sure you have already heard about organic and pay per click (PPC) search results. If you have not, here is a tip. In organic search you embed relevant keywords in your websit for your search results and in pay per click search you pay for certain keywords to advertise your content. If you are a technical person, you will prefer to optimize your search results through organic search; however, pay per click will always take care of the technical part as long as you are willing to pay some money for google.
How about having both? Can organic and PPC search boots your content advertising? Sounds like a good plan, but please don’t forget that it is not that easy. In a strong competitive environment, it is difficult to understand which keywords are performing better and how they can lead you towards your goal. This is where WordStream comes and solve all these problems. With WordStream you can learn how PPC works, what methods are available to improve it, and what things are not suitable for your website. As you continue using PPC, you can get free grades on your PPC ads, see your ranking status and finally discover what you should do to improve your campaign.
You do all this great work on your blog or website, but you don’t know the results. Sometimes curiosity kicks in and pushes us to find out how we are doing. For this, we use Hubspot. With Hubspot you have the capability to improve your content marketing strategy. It means you can use Hubspot to see how strong or weak your blog appears online, and also enjoy from its tools such as analytics. If you have energy for extra reading and thinking, you can use HubSpots’s case studies and benefit from the learned lessons to improve your content marketing strategy. If your desire for learning extra things about content marketing is still bothering you, why not visit Hubspot’s blog and enjoy from its powerful tips.