Here are some aspects of website structure that affect your page authority more than keywords.
Navigation and Overall Structure
Make sure your menus work properly and use a header bar. This helps Google to navigate and crawl your website easily. In addition, make sure that pages in your website are linked to each other. The more user-friendly your website, the more attention you get from Google.
Header, body, sidebar and footer are essential elements of a page that help a search engine, such as Google, crawl the pages of your website, and interpret their content. So, make sure you have these elements on all the pages of our website.
Site Speed and Security
Speed has strong effect on your ranking. Users like it when content on pages load quicker, especially heavier content like images, videos etc. Clean up cache regularly, use lighter images, and make changes that boost your site speed and security.
Google provides events and places as markup formats for various categorical entries on your website. With these features, you can use Google to introduce more visibility to your site by showing info through its Knowledge Graph.
Page optimization is not only about having the right keywords on your page for higher ranking, but it is also about the overall layout, ease of navigation, user friendly interface, page structure, speed, security and schema markups. If you take these factors into account when you design and administer your website, you increase your chances of ranking high in search engines.